Audi Earns Two “Red Dot Design Awards”
Audi AG the luxury division has recently won two prestigious "Red Dot Awards: Communication Design" in the category of dialog marketing Design Zentrum Nordrheim Westfalen in Essen that pays tribute to Audi's creatve agency gingco.net for the outstanding design for the Audi mailings.
The awards were made for the mailing campaigns for the presales of the A5 and S5 and also for the market launch of the Audi R8.
According to Peter Zieten, Head of Communication Germany at Audi AG, "Audi is the leading automobile brand when it comes to design – in choosing an Audi, you're choosing the utmost in design quality. We are pursuing the high demands that we place upon design and the language of form in all aspects of brand management. Winning two 2007 red dot awards once again demonstrates that we are setting the standard in brand communication."
The Red Dot Design Award is one of the most prestigious honors on the worldwide design scene and has been given since 1955 by the Design Center in Essen to recognize innovative and quality designs. For this year's awarding 12 international design experts received over 7,000 entries from 34 countries in the categories of "Red Dot Award: Product Design", "Red Dot Award: Communication Design", and "Red Dot Award: Design Concept."
The winners for this year awarding are to be featured in the "Red Dot Communication Design Yearbook 2007/2008" and will be placed on exhibit at the Red Dot Design Museum in Essen.
Posted at 11:58 pm by KimAnderson